Marketing

• Marketing Consultation
• Advertising Strategy Development
• Corporate Social Responsibilities
• Franchising and Brand Activation
• Direct Marketing and Sales Promotions
• Social Marketing
• Social Media

Retailing and Consumer Behaviour

• Retail Consultation
• Consumer Survey and Analysis
• E-Retail Consultation
• Web 2.0 Marketing
• Social Media

Marketing Customer Relationship Management (CRM)

•  CRM Strategy
• Communication Strategy
• Customer Profitability and Lifetime Value Analysis
• IS Evaluation
• E-Commerce
• E-Government Strategy
• Strategic Management and Planning

e-Business and e-Government

• Human Computer Interaction (HCI)
• Information Systems Integration
• Enhancing IT Infrastructures
• Decision Making Process for EAI Adoption and Implementation
• E-Government Integration
• Transformation Government
• Interoperability

Branding

• Corporate Branding, Identity, Image, and Reputation
• Brand Positioning
• Planning and Implementing Brand Marketing Programs
• Choosing Brand Elements (Brnad Names, URLs, Logos, Characters, Packaging, Slogans)
• Launching Brands as well as Re-branding
• Measuring and Interpreting Brand Performance and Brand Equity

Loyalty Programs

• Loyalty/relationship marketing evaluation
• Loyalty marketing strategy
• E-loyalty (Online) strategy
• Relationship marketing strategy
• Loyalty programme

City Marketing and Nation Branding

Destination and place branding is an important area, not only for academics and practitioners but also for many other stakeholder such as citizens, governments, and non-government organizations. The term “place” refers to nation, region, city, town and other locations. The marketing and branding of places (nations / regions / cities / towns / communities / shopping centers / other (e.g. retail / airport))

• Provide tourism marketing and promotion services to travel and tourism bureaux
• Promote tourism destinations to the Saudi Arabia and the GCC markets in particular
• Place identity, image and reputation
• Nation branding
• Consumer behaviour with respect to places as locations and destinations
• Place competitiveness
• Community engagement and development
• Tourism marketing as locations and destinations

Media and Event Management

• Media Consultation
• Creative Concepts Development and Execution
• Media Planning and Buying
• Event and Conference Management
• Public Relations
• Seminars and Forums

 Web Development and Services

• Content Management System
• Interactive Marketing
• Website Design and Development (HTML, PHP, CSS)
• E-commerce Solutions
• VOIP Solutions
• Web Hosting Solutions/SEO

Strategy for School and Higher Education

MarCom Academy provides a full range of marketing consultancy services to ensure that the communications and strategic marketing plan for your school, colleges, and university are well informed and effective. Through communication audits, strategic reviews and qualitative and quantitative research we can put you in the picture about who thinks what and why about your school or university, and what you can do about it.

Our brand expert team will develop the right communication strategy to allow schools/universities to communicate their unique qualities through the creation of an exciting and well-formulated brand. Your school/university’s corporate identity is essential to the successful communication of your vision and values, your aims and ideals.

1/ Marketing and Branding Higher Education

• Build a strategic plan
• Facilitate and devise new institutional strategies
• Conduct strategic reviews and develop new models of delivery
• Communication strategy
• Secure competitive advantage and business growth
• Maximize benefits from new systems and processes
• Digital and management educational solutions
• Manage complex business change, including system implementation
• Advise on corporate governance processes and structures
• Assess academic portfolios and the market for new programmes
• Support major organizational change
• Benchmark institutional performance
• Improve the student experience

2/ Education Planning and Management:

• Curriculum development
• Performance management (assessment, tracking and target setting)
• Personalized learning
• Development planning

3/ University Research Publication Digital Repository:

• Design and Build a Showcase for the University’s Research Publications System
• Development, Planning and Management of University’s Research Publications System
• Provides a Permanent up-to-date  research profiles for academic staff and Graduate students on the University website
• Improves the Dissemination, Visibility and Impact of your Research Publications (Studies have shown that Open Access articles are cited more often than articles that are only available in subscription-based sources)