IJMMA 2nd Issue

IJMMA and the Saudi British Marketing and Management Association (SBMMA) would like to thank All Authors and Researchers for their fine contribution into the 2nd IJMMA issue.

IJMMA is delighted now to inform you that the 2nd Issue of the academic journal is now published and can be viewed online at IJMMA 2nd Issue

International Journal of Management and Marketing Academy is open for submission at anytime of the year. The purpose of IJMMA issue is to provide a forum for scholars seeking to develop new theories and to apply existing theories to Management and marketing. We welcome a range of research methods and approaches including theoretical papers and all forms of empirical studies, e.g. statistical surveys, case studies, design science and online methodologies. Each research theme is described briefly to give guidance on the range of topics that are of interest. However if you require further information or have any questions regarding the suitability of a proposed paper, please contact the issue Editors.

On behalf of the Editors of the International Journal of Management and Marketing Academy (IJMMA), we look forward to your continued contributions to the Journal.