Saudi British Marketing & Management Association

Bridging the Gap and Building a Relationship


Established in London in 2012, the Saudi and British Marketing and Management Association (SBMMA) is the leading professional association for businesses and scholars in Saudi Arabia and the UK, dedicated to the creation of potential business and academic partnerships and bridges between two countries. SBMMA is a non-profit, non-political organization, created exclusively for business networking, scientific, charitable, and educational purposes, with the ultimate aim of developing new partnerships between the people of Saudi Arabia and the United Kingdom.



Today, business and science are primarily international in nature, which requires close collaboration among scholars and scientists throughout different countries. The UK, recognised as a world leader in higher education and scientific research, and Saudi Arabia, a rapidly growing and influential country with a young population and huge investor in research and higher education, offer unique opportunities for business, scientific, and educational cooperation. SBMMA’s goal is to promote such cooperation between the two countries, by establishing a rich membership base, to include Saudi academics, British academics, and GCC-British academics. It is important for these members to develop their full potential and become productive members of their respective academic and scientific fields. To achieve this, we aim to promote friendship and fellowship among our members by organising social and professional activities.



Promote and increase sustainable educational, scientific and technological exchanges and cooperation between Saudi Arabia and the UK by linking Saudi and British universities and businesspeople through exchange programs, academic partnerships and research collaboration


Contribute to the development of next generation Saudi Arabia and British businesspeople and academics through campus/company visits, workshops and academic events for universities, academics, and academic leaders to create business partnerships between the two countries


Create an environment that fosters high quality connections and bonds of friendship between Saudi Arabia and UK businesspeople and academics by organizing academic and professional gatherings to bring these groups together


Facilitate dialogue to bridge partnerships and networking among Saudi Arabia and the UK scholars through bilateral learning, training, and networking programs (including business networking, professional development workshops, academic seminars, workshops and conferences) for academics and SBMMA members


Promote peace and mutual cultural understanding through educational and academic exchange by organizing academic trips and travel programs for Saudi or British companies/academics to visit each other’s’ countries, and offering MENA Business Knowledge & Cultural Insights


Promote and strengthen ties between Saudi Arabia and UK by contributing to a new generation of scholars and academic leaders interested in developing sustainable links and partnerships


Initiate and support academic scholarship and fellowship programs that target the most talented graduate students, researchers and academics to work in Saudi or the UK

SBMMA SIGs Objective

The Saudi British Marketing and Management Association (SBMMA) has been and will continue to be dedicated to representing and developing the community of academic researchers and professional practitioners. SBMMA SIGs encourage debate in disciplines from both theoretical and practice based perspectives. Through reporting and disseminating the latest thinking, the SIGs seek to develop the level of knowledge and clarity of understanding applied to a broad cross-section of activities whilst generating future themes of enquiry, collaborative research projects that can then be easily transformed to consultation and practical template applications for businesses and policy makers

SIGs Activities


SBMMA Doctorial Symposium is extremely popular for students, academics and professional researchers with our annual conference and journal event


The main aim of the Network is to foster community and collaboration among Directors of Research in the UK and Middle East by creating an environment where Research Directors can seek help and support from each other


The Annual Conference provides the opportunity to present your research, business case study, either complete or in its development stages, and to receive feedback from peers and senior professionals and academics in a personal and inclusive environment

SBMMA Current SIGs

Marketing and e-Commerce
Leadership & Management in Higher Education
Travel, City Marketing & Nation Branding
Sports Marketing & Management
E-Business & E-Government
Corporate Social Responsibility
Marketing and e-Commerce

SBMMA Excellence Awards

The SBMMA Excellence Awards ceremony is a showpiece event, providing an opportunity to thank marketing and management researchers, academics, businesses and universities by recognizing their achievements across the profession, showcasing inspirational campaigns and setting a benchmark, as well as providing an opportunity to demonstrate the positive power of marketing and management practices.

For more information on the awards and the event, how to enter the awards and to book your place at the awards ceremony itself, please visit or email

Awards Commitee

The Awards Committee is responsible to the SBMMA honorary executive board for overseeing nominations for the SBMMA Excellence Awards, Best Paper awards and other awards that the SBMMA may develop in the future 

Committee Duties


Manage and monitor the nomination and award processes


Report the names of the winners to the honorary executive board 


Oversee the appointment to and workings of the sub-committees concerned with the Achievement and Best Paper awards


Liaise to publicize the awards and winners Liaise to publicize the awards and winners


Report to the honorary executive board on progress with the awards and inform the honorary executive board of any issues that may arise in relation to the nomination and award processes

Our Team

Dr. Talal Almaghrabi


Prof. Charles Dennis

Board Member

Middlesex University, UK

Prof. TC Melewar (PhD)

Board Member

Middlesex University, UK

Prof. Michael Bourlakis

Board Member

Cranfield University, UK

Waleed Alolumi

Board Member

Saudi Airlines, KSA

Galeb Saeed

Board Member

Arab British Chamber of Commerce

Dr. Nof Al-Sufyani

SBMMA Chapter in Saudi Arabia

Prince Sultan University

Our Partners

Join us! It will only take a minute

Member Testimonials

It is my pleasure to be a member of a great organization and joining the team

Dr.Mohammad Alsulaiman

It is an honor to be part of such an amazing organization, that has a long term vision to connect and exchange the strong British business culture with upcoming Saudi entrepreneur talent.

Mr. Faisal Sultan
Umrah Pro

SBMMA Counters




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